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Calendar: Community Events
ALTERNATIVE MARKETING & MESSAGING TO PREPARE VULNERABLE POPULATIONS
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| Time |
10:00-11:15 am |
| Location |
University at Albany School of Public Health East Campus Auditorium, One University Place. Rensselaer, NY 12144 |
| Phone Number |
518-402-0336 |
| Ticket Cost |
No cost, reservations requested. |
| Website |
http://www.ualbanycphp.org/GRS/eventCurrent.cfm?id=102 |
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One-hour fifteen minute broadcast/webcast. Created in the aftermath of the 1989 Loma Prieta Earthquake, Collaborating Agencies Responding to Disasters (CARD) works to prepare nonprofit and faith agencies, whose clients and consumers are among the most vulnerable people in our society. Executive Director, Ana-Marie Jones, will discuss 'new' ways to approach marketing and outreach efforts related to preparing vulnerable communities for emergencies. She advocates for a shift from fear-based, threat messaging, to more empowering, culturally appropriate efforts focused on health, wellness, peace and prosperity. CEU credits available upon completion of evaluation and post-test.
Objectives:
At the conclusion of the presentation, the participants will be able to:
- Learn why traditional threat-based preparedness has never achieved positive, sustainable results
- Understand the important distinctions between emergency preparedness and disaster response
- Learn the seven key components of effective outreach
- Understand why the context for preparedness action is critical
Who Should Attend:
National audience of state and local public health professionals and their partners (e.g., healthcare professionals, EMS personnel, law enforcement, media representatives, etc), as well as individuals and organizations interested in issues related to vulnerable populations.
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